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market research
how to perform brand market research
market psychographics
define market segment & pain point
evaluate competition
how to evaluate your competition
Providing value
how to select your value proposition
brand positioning
WHAT ARE positioning & MINDSHARE
brand Strategy
determining your brand
brand architecture
How to create your brand architecture
brand personality
define the brand personality & promise
brand story
How to write a brand story
positioning statement
How to create a brand positioning statement
brand visual
How to develop your brand’s aesthetic
represent your brand
how to define brand requirements
