Brand positioning indicates the theoretical place you want to possess in the target client’s mind. An excellent brand positioning strategy will improve customer relevancy and builds the distinctive image of your brand. Brand positioning is given the best value in the form of a statement which includes the product context and target audience of the product. Brand positioning shows focus on the benefits and demonstrable deliverables of the product.
All the parameters of the market such as size, population characteristics and customer behavioral patterns should be considered while defining a good brand positioning strategy. The key element is how you are delivering value to the customers and what makes your product unique compared to other products in the market.
It denotes how you define your product and how you show distinction in value creation of your product. Below steps will show how to carve a place in the competitive ecosystem, stating your stake firmly and gaining mindshare in the market.
1.0 How Mindshare Matters?
1.1 How Mindshare Improves Positioning?
1.2 Work on Your Competitive Positioning
2.0 Research on Behavioral Patterns
2.1 Strategic for Mindshare Acquisition
Mindshare is a measurement of the awareness of the customers of your brand. It can also refer to the visibility of your product branding. One good example of effective mindshare is the complete identification of a generic product with the company. When you accidentally cut your hand, you ask for a band-aid, and not for an adhesive bandage.
The important parameters that can be considered to obtain effective mindshare are:
Branding of a product constitutes an important frame of reference to get the ideal mindshare. Visibility is limited to page one of your website in the sphere of search marketing. You have to rank your targeted keywords in an organic way. SEO plays a pivotal role in the mindshare of your company.
The first step in establishing a competitive positioning strategy is to learn the strategy of your competitor and adapt accordingly. It is important not to exaggerate and take a realistic view. There are multiple ways to target particular mindshare and positioning yourself in the market arena.
You want the best implementation mechanisms such as:
The latest buzz word in search marketing is to analyze the psychographics of your intended market. The attitudes and the steps involved in the decision making will go a long way in producing the right outcomes for your marketing game plan. It is important to understand the real problems of the customers and what is your mechanism towards solving them. Understanding the customer psyche leads to the right marketing plans. This will also help you analyze the customer segmentation of markets. Your ability to market to each group is enhanced by focusing on the right research in consumer behavior. You can look into the option of data collection which presents an outcome of efficiency. Concentrate on a target group. If you can make people talk about their feelings and emotions, this will give you critical insights as to how their future buying behavior might be.
The function of marketing is wide and can be challenging. Branding and Positioning are complicated but if the right energies are put in, they will reap long term benefits. Start with research on the intended market and formulate a well thought out strategy to open new avenues in the market. This will lead to brand building and you will be able to score mindshare before others enter the market.